# Create sales playbooks

Sales playbooks turn approved responses to recurring customer questions into reusable team guidance.

## Who this is for

Use this guide when the team repeatedly answers the same questions about price, logistics, quality, customization, or company background.

## Create a playbook

1. Open [Sales Playbooks](/admin/sales-playbooks).
2. Choose the closest category.
3. Enter the customer question or objection in its real wording.
4. Write the approved standard answer or response strategy.
5. Add trigger keywords that help identify relevant customer messages.
6. Keep the playbook active only while its guidance is current.

Avoid promises the team cannot consistently meet. Review old scripts when pricing, lead time, policies, or product facts change.

## FAQ

### Should an inactive playbook be deleted?

Keep it inactive when the history or wording may still be useful; delete only content that should no longer be retained.

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Canonical HTML: https://app.tradegoai.app/docs/business-sales-playbooks
Last updated: 2026-08-31

Related documentation:
- [Create your company workspace](https://app.tradegoai.app/docs/business-company-profile)
- [Build reusable customer profiles](https://app.tradegoai.app/docs/business-customer-profiles)
- [Add and maintain product assets](https://app.tradegoai.app/docs/business-product-assets)