# Enrich and manage lead ads

Lead Ads Enricher connects an advertising-lead Google Sheet with the business context needed to manage leads in TradeGo AI.

## Who this is for

Use this guide when ad leads are collected in Google Sheets and need a managed lead workspace.

## Open Lead Ads Enricher and configure a source

1. Open [Lead Ads Enricher](/admin/lead-ads-enricher).
2. Connect Google Sheets in Integrations if it is not connected yet.
3. Choose a spreadsheet and source sheet.
4. Map sheet columns to lead fields and review the preview.
5. Select relevant company profiles, product assets, and sales playbooks as context.
6. Save the source, then open the lead center to manage imported leads.

Saved sources can be reopened and adjusted from the same page.

## FAQ

### Do I need to connect Google Sheets first?

Yes. Connect Google Sheets in Integrations before choosing the spreadsheet and sheet used as the lead source.

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Canonical HTML: https://app.tradegoai.app/docs/tool-lead-ads-enricher
Last updated: 2026-08-31

Related documentation:
- [Find and use products in Tool Market](https://app.tradegoai.app/docs/tool-market)
- [Add and maintain product assets](https://app.tradegoai.app/docs/business-product-assets)
- [Create sales playbooks](https://app.tradegoai.app/docs/business-sales-playbooks)