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#Build reusable customer profiles

Customer profiles turn recurring buyer knowledge into reusable team context without treating assumptions about one customer as universal facts.

#Who this is for

Use this guide when your team serves recurring markets or buyer types and needs consistent sales context.

#Create a customer profile

  1. Open Target Audience.
  2. Name the profile and connect it to the relevant company workspace.
  3. Add target markets and sales channels.
  4. Record company types, purchase goal, frequency, common products, and decision-makers.
  5. Add key concerns, deal blockers, conversion points, and clear notes.
  6. Set one default only when appropriate.

Keep a separate profile for materially different buyer types. Use custom items for stable team-specific context, not one-off conversation notes.

#FAQ

#When should a profile be the default?

Make it default only when it is the team’s primary reusable target profile; keep distinct markets or buyer types as separate profiles.

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